Layer upon Layer of Pure Joy

Premium. Pure. Perfection: that’s the components of an ESKA and PUSTERLA US collaboration; both fully committed to beautiful, exceptional and sustainable packaging solutions.

From custom wines and perfumes to fashion, jewelry, e-commerce, and retail, every PUSTERLA project is designed to enchant and excite, combining innovative ideas with impeccable craftsmanship.

Discover the Flower Box, meticulously crafted with ESKA solid board.

This stunning design masterpiece boasts exquisite proportions, blending charm and intrigue at every level. Its uniquely imagined opening creates a moment of pure discovery, celebrating the beauty of nature.

This exceptional creation captivated the jury of the 2024 North America Paperboard Packaging Competition, earning an EXCELLENCE AWARD.

Let the excitement grow…

Interactive and immeasurable: It’s the only way to really get your hands on the future of luxury packaging. That’s why we’ve opened up our gorgeous ESKA Gallery and we want you to come inside.

What could be better than receiving a special gift, presented and protected within a sensational, sustainable work of art; a gift in itself, you could say. Opening will stir secret depths of exuberant anticipation for the recipient and instill pure joy in the gifter.

This is structural change, on an epic scale. 

Creating something of such beauty, malleability and durability requires a material that outperforms all the rest, a solid board that is as easy to work with as it is pure of heart. From a brand whose ethos aligns with reaching new heights in industry, responsibility and innovation.

Let the beauty bloom

ESKA does all this, and more. The playful illustrations echo the ESKA ethos of combining respect for nature with a touch of playfulness.

And ESKA’s new Pure Collection is by far the perfect partner for this project.

Beautifully untainted, stunningly unspoiled and largely unrivalled in the premium-packaging playground, it’s the natural choice. A unique material with a strong colour identity: it’s the ideal choice for progressive, innovative, creative and sustainable brands.

Let the intricacy impress

“The exterior “petals”, as well as the boxes within, highlights Pusterla’s handmade capabilities while the inner part shows off our sustainable insert designs.

The layered foil stamping and registration demonstrate our unmatched precision and attention to detail – to get the graphic on the cover, our team stamped both the board and the wrap.

This combination of board and wrap stamping, plus the cutout in the wrap, allows the new board colour to be the base for the graphics.”

The result is breathtaking.

Each layer tells a wonderful story: one of elevation and revelation; taking the recipient on a unique journey of discovery through the medium of thoughtful, exceptional design:

Simple, refined exterior: The white box is decorated with charming animal graphics synonymous with the ESKA PURE collection. These illustrations celebrate nature, adding a whimsical, poetic touch that captures attention at first glance.

Blooming effect: Lift the lid and see the ESKA premium board unfold like petals, revealing a round box as the centrepiece. The box is primarily crafted from ESKA PURE, with accents of ESKA COLOURS; ESKA Yellow and ESKA Orange, blended harmoniously to add depth and vibrancy.

Surprise at the heart: At the centre of the “flower,” the round box opens to reveal a smaller treasure box, inviting a joyful journey of discovery with each layer until the precious gift within is revealed.

Let’s think about why we gift

Gifting is an emotional experience. As human beings, we want to be surprised and elated, moved and celebrated. The Flower Box encapsulates all that is beautiful about the art of gifting; love, care, thought – and puts it all neatly and delicately into a stunningly beautiful, original keepsake box.

Let sustainability meet surprise

This premium petal-inspired box is delicately crafted using ESKA PURE: 100% recycled and recyclable – with B-Corp certification no less. So, it not only looks good but is doing good for our planet.

What’s more, ESKA premium board has a unique “lay flat stay flat” technology which can provide a formidable foundation for creativity, performance and stability.

The Flower Box is kissed with fresh ESKA COLOURS; ESKA Yellow and ESKA Orange. Most appropriately however, is the appearance of ESKA Pure Lavender – the new hue from ESKA PURE, borrowed from the natural petals of the pretty lavender flower.

Luxury, originality and eco-responsibility: all boxes positively ticked.

Let there be more premium partnerships

This stunning Flower Box perfectly captures the joy of discovery and the pleasure of gifting, combining the element of surprise with the importance of sustainability using ESKA PURE and ESKA COLOURS collections.

Meticulously crafted to reveal a ‘wow’ with each layer, it is testament to the successful, creative collaboration between ESKA and PUSTERLA.

Let’s talk…

As architects of identity materials since 1879, ESKA continues to bring joy to so many, in so many ways. If you have a project that could use some planet-friendly premium-packaging, please get in touch. We love to work with fellow imaginaries to bring beautiful work to the world.