A Night in Paris, with Bemad and Roure Dorure.
Where Audacity meets
Artistry
A spectacular window display sculpted entirely in Eska White — imagined by Agence Bemad and elevated by artisan mastery of Roure Dorure.
This creation is born from the encounter of the idea that imagines, the hand that shapes, and the material that makes it possible.
From the very first glance, this display dares to dream boldly, uniting vision and craftsmanship in a single, breathtaking gesture, all driven by a shared desire to push beauty far beyond the expected.
Precision craftmanship
Together, they ignite Parisian magic, reimagining its grand façades and timeless luxury boutiques allure through a daring display design — inviting you to breathe in its architecture, to wander through its moonlit elegance, to lose yourself in its sculptural poetry.
Unique, chic and opulent
There’s nowhere quite like Paris.
A boulevard of beauty, a city of seduction, a masterpiece of atmosphere — brought here in the pure white world of ESKA White.
The City of Light,
in bright,
brilliant white
Here, creativity doesn’t simply shine. It gleams—brilliantly—on ESKA White.
Strong and elegant, luxurious and luminescent, rich and robust. A luxury, sustainable material on which shadows dance, light leaps and creativity captivates: going far beyond what seems possible.
A material made for sculptural beauty, architectural lines and bold creative ambition.
Paris is built on possibilities, woven with art, culture, style and creativity. Qualities apparent in all three luminaries: ESKA, BEMAD and Roure Dorure.
Eska White, Pure Delight
ESKA White is a beautiful architectural, high-performing, light absorbing
work of art in and of itself. It has depth, perspective and the ability to facilitate the most wonderful, delicate and intricate relief work.
Embossed, hot-foiled, laser-cut or debossed; each finishing technique reveals a new facet of inherent elegance in a board that truly excites.
- 100% recycled and recyclable, fully aligned with responsible luxury creation.
- Luminous white, ideal for sculptural forms and architectural lines
- Material that exposes every light effect and embossed detail
- A solid and structurally reliable board, perfectly adapted to displays and window installations,
- Robust material due to its ‘Lay Flat Stay Flat’ technology,
- Perfect for complex luxury finishings (foil, embossing, deep debossing, laser precision),
Delight by day,
Masterpiece by night
Gasp in disbelief. And gaze in wonder as this promenade through the heart of Paris unfolds right before your eyes.
The craftsmanship, creativity and cutting-edge, razor-sharp attention to detail.
Magical, and utterly beautiful.
Inspired by the iconic façades of Boulevard Haussmann or Place Vendôme, we pay homage to exquisite Parisian architecture, complete with luxury boutiques.
A back mirror extends the perspective, creating depth and infinity, leading the eye beyond. Lamp posts, carriage doors, windows and awnings succeed one another with delicacy, revealed through subtle hot-foiling and embossing.
Every detail celebrates our passion for well-executed work.
A true ode to Paris and its art de vivre.
A true reflection of the capabilities of ESKA White.
Bemad Behind the stunning scenes
BEMAD agency is streets ahead when it comes to thinking differently, creating beautifully.
Five years ago, they made a simple observation that changed how they work, forever:
In the luxury industry, beautiful visions sometimes collide with reality.
But what if dreams could finally meet reality? What if beauty, audacity and emotion could rhyme with possibility, precision and fluidity?
At last, BEMAD was born.
An agency where design, technique and material go hand on hand, adopting a more cohesive way to imagine, innovate and create.
¨We believe every project deserves to reach its full intention. That behind every packaging project, space or object lies a story to embody, and that story deserves to be told, fully.
At BEMAD, we transform visions into tangible experiences.
We save time, but above all, we bring accuracy, coherence and meaning.
It’s what you feel when an idea comes to life. We believe that luxury is not limited to exception.
It lives in the perfect balance between emotion and mastery, between dream and possibility.¨
Guillem Riba, General and Creative Director, BEMAD
The road from dream to reality
A Night in Paris invites you to travel through the splendour of this stunning city. Blending emotion with elegance, art with awe, character with charm immersed within timeless and monumental architectural facades.
A chic nod to French luxury, suspended between tradition and modernity.
We believe every project deserves to reach its full intention.
Why it had to be ESKA White
Stylish, bright ESKA White bounces light off every tiny twist and turn, emanating opulence and drawing the eye into every detail. A pure, precision-driven dream to work with in terms of flexibility, malleability and possibility.
Beauty, luxury and sustainability, around every corner.
Beyond aesthetics, ESKA White embodies a responsible, natural approach. Made from cellulose, it’s 100% recycled and recyclable.
Its rich texture and refined finish bring a unique visual dimension while respecting and exceeding expectations in sustainable design.
“Creation is only successful if it brings value without compromising the world around it. Sustainability is not a creative constraint, it’s a driver of innovation, intelligence and meaning.
With ESKA White, we could shape a décor of great richness, where every detail matters. Crafted through meticulous work and constant precision, it reflects our passion for craftsmanship.
Thanks to high-precision digital cutting, we sculpted each element with accuracy, giving birth to a refined, almost jewellery-like design.”
Guillem Riba
Sustainability is not a creative constraint
Technology intertwinned with beauty.
Every plate for every layer was designed with extreme care so that, once assembled, the perfect silhouette of a Parisian façade appears. Voila!
It meant pushing the limits of the typology of materials; thicknesses, compositions, finding the ideal balance between strength and style.
ESKA White worked its magic. Robust enough to handle difficult design, refined enough to ooze opulence.
An engineering feat of epic proportions.
Roure Dorure —
The Artisan’s Signature
Roure Dorure, enhancing printworks since 1975, put their distinctive artisan’s stamp all over the project.
A French savoir-faire, built on precision and perfection adding nuance and depth with the finest foil stamping, embossing, holograms, laminating, varnishing, cutting and finishing.
- Hot foil stamping: application of metallic films (gold, silver, colours) on paper/board to add a metallic or luxurious effect.
- Embossing/debossing: creating raised or recessed graphic or typographic elements on paper/board to add tactile depth.
- Holograms, lamination, varnish, cutting: complete embellishment solutions for high-end print and packaging.
- 3D digital varnish and cold foil: ideal for small quantities and prototyping.
Excelling in embellishment
Why settle for simple print when you can totally transform an idea into a sensational sensory experience?
Traditional gilding and embossing techniques, combined with technological innovation and investment in advanced digital finishing solutions means brands can have a premium identity for premium impact!
3 forces, one vision
Together, ESKA, BEMAD and Roure Dorure shared one goal: to create aesthetic excellence through responsibility and respect for our environment.
Design solutions that look good, do good, and light up lives along the way.
Let us enlighten you further!
Care to collaborate? Contact ESKA and let us walk you through a wonderful vision for your brand.
With imagination, expertise and sustainable solutions, anything is possible.
